Artificial intelligence for sales

Roberto Visceglia and Lorenzo Luce

BigProfiles is the first AI platform that predicts CRM customers' propensity to buy, from purchase probability to expected churn rate. Large companies such as Intesa San Paolo, ENI, Unicef and ItaliaOnline rely on the predictive capabilities of BigProfiles. The main use cases of BigProfiles are:

  • Prediction of purchase probability in cross-selling campaigns: +66% of sales
  • Churn rate prediction: -11% churn
  • Real-time prediction of web lead conversion probability: +44% Sales
  • NPL recovery probability forecast: +12% Payments

    BigProfiles has raised a total of +3 million euros between Italian investors and VC funds (the latest round was Serie A), and is currently marketing its platform worldwide.